If a fashion capital was based on spend, could the OC be the next destination?
California's leading luxury market prepares to host Orange County Fashion Week® where leading retail designers will inspire the next generation of emerging and international designers for an incredible lineup of featured f/w 2017 collections. Emerging talent and leading retail designers come together in Orange County for Fashion Week® 2017 presented by Lamborghini Newport Beach
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Orange County – February 3, 2017 – Fashion collides with innovation, beauty and art for the 2017 season of OC
Fashion Week® (OCFW). Beginning March 6, 2017, OCFW will open its runway for four days of the season’s creative ready-to-wear and one-of-a-kind couture.
Collections will feature the brilliant talents of emerging designers from Orange County and abroad. “We’re excited for the runway to begin once more as we welcome some of today’s most innovative designers to Orange County,” commented Kathy Marino, producer of OCFW. “Orange County has been recognized as a leading fashion metropolis and is known as California’s most luxurious market with consumer retail expenditures approaching $37 billion dollars. We truly have an amazing fashion retail climate unlike any other. Bold economic outcomes in retail sales impact our fashion tourism as well and it shows in our numbers. It is here that the OC paves the way for emerging designers to shine.”
International designers descend to the Orange County fashion market to be discovered - which presents the question: if a Fashion Capital was based on retail spend, could California's most coveted luxury retail market be a strong contender as the next fashion capital?
"At the end of the day, fashion apparel is a business that requires sales to survive. The OC has become the perfect incubator for many brands and designers to launch and prevail as it offers a diversified group of retail consumers,” says Marino. “Each showcase will offer a distinct styling that will inspire and ignite anyluxury apparel purveyor's passion for fashion.”
OCFW Day 2: MARCH 7TH
Orange County Art Museum will host day two of OCFW on March 7, 2017 with the runway beginning at 7 p.m. Guests will preview the latest collections from featured headline designers TBA as a countdown to OC Fashion Week®. Additional ready-to-wear collections include designers: Val Emanuel, CJ Franco, Berenice Gonzalez, Stefani Alvarado, Shabella, Marva Aylouche, Charmaine Joie Couture, Cash and Puppy, The Plunge Collective and Ionica. Featured headline designers will be announced on a 10-Day Countdown to OC Fashion Week®.
Featured Guest Anum Tariq, Artist Exhibitor Showcase: Anum Tariq is a San Francisco-based fashion illustrator and visual creative whose work is inspired by runway looks and street style. She works with fashion and beauty brands to create stylized illustrations for a variety of creative campaigns. Her main medium is art markers and ink pens, and she often adds a textural element through gold leaf and glitter. OC Fashion Week is proud to present the Fashion Illustrator Art Gallery on Day 2.
OCFW is made possible by its sponsors: Lamborghini Newport Beach, Toni & Guy Hairdressing Academy, Casey Lesher Hom Sotheby’s International Real Estate, Dina Marciano Design Interiors, and Betinnis in Brea.
For additional information and to RSVP for daily passes during OCFW 2017, visit ocfashionweek.com.
About OC Fashion Week®:
OC Fashion Week® is a California global organization dedicated to international fashion trade and commerce. It's advocacy program is dedicated to support designers. OC Fashion Week® 's platform is produced bi-annually each year to offer fashion designers west coast exposure to some of the world’s leading retail buyers and the OC's most coveted luxury apparel purveyors. For additional information and to RSVP for daily passes during OCFW 2017, visit ocfashionweek.com.