Dave Chaffey lecture: 11 trends for 2011
Thursday, January 20, 2011 from 6:00 PM to 8:00 PM (GMT)
This is a free opportunity to hear the views of Dr Dave Chaffey - recognised as a leading authority on all aspects of digital marketing.
In this special guest lecture, Dave will cover "11 trends for 2011" which are important for success in today's digital marketing which form the opportunities and challenges marketers must manage. These will cover the main digital channels including search, social, mobile and email marketing plus creating online experiences. He will illustrate these with examples of good practice.
Who Should attend:
Students and the business community. Whether you are a digital marketing expert or new to this field, this session is guaranteed to send you away with some stimulating ideas for 2011. Dave's session is designed to trigger interesting discussion amongst delegates.
The event also an excellent networking opportunity for anyone wishing to develop their digital marketing network and career.
Tickets are limited so reserve your place now. You will need to have registered in order to attend.
About the Speaker:
Dr Dave Chaffey, BSc, PhD, FCIM, FIDM
Dr Dave Chaffey is CEO and co-founder of Smart Insights (www.smartinsights.com), a digital marketing portal and consultancy who provide advice and software to help businesses succeed online. He has consulted on digital marketing strategy for companies of a range of sizes from larger organisations like 3M, BP, HSBC and Mercedes-Benz UK to smaller organisations like Arco, Euroffice, Hornbill and i-to-i.
Dave’s passion is educating marketers about latest and best practices in digital marketing, so empowering businesses to improve their online performance through getting the most value from their web analytics and market insight.
He is proud to have been recognized by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years. Dave has also been recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing.
Dave is author of five best-selling business books including Internet Marketing: Strategy, Implementation and Practice; E-business and E-commerce Management, eMarketing eXcellence (with PR Smith) and Total E-mail Marketing. He is also author of the Econsultancy best practice guides to Search Engine Optimisation, Paid Search Marketing, Web site design and Managing Digital Channels”.
When & Where
Jeff McCarthy, Manchester Metropolitan University Business School
Jeff is the Employability Coordinator for MODBS. He is Course Director for MSc Multi-Channel Retailing and unit leader on various digital marketing units covering specialist digital marketing qualifications and more general marketing communications and strategy.
Manchester Metropolitan University Business School (MMUBS) has developed an extremely strong reputation in digital marketing and business.
Working with key industry partners, member organisations and associations, students are being equipped with the skills necessary to succeed in such a dynamic environment.