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Datorama Marketing Breakfast: Unscramble Your Data

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Radisson Blu Edwardian Hampshire

31-36 Leicester Square

London

WC2H 7LH

United Kingdom

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Ad fraud, brand safety and viewability are 3 key issues facing digital marketers today. With notable industry leaders openly calling for clean and transparent media buys, assuming that 20-30% of ads might be fraudulent, the demand for media verification has never been greater.

Join Datorama and our partner Integral Ad Science (IAS) to gain insight into how to make your digital advertising strategy more effective.
  • How media quality metrics can help to increase campaign success;
  • How a single source of truth can help you raise accountability across the marketing team;
  • Find out about the current state of the UK market as highlighted in the IAS H1 2017 Media Quality report.

We will proceed with an interactive talk from Mark Connolly, who will share his experiences from the 30 years spent in the marketing and media industry at various media owners (GMTV, ids, Sky, Yahoo!), data and technology companies (WPP’s The Media Innovation Group and AudienceScience) and at Havas Media Group. And most recently, an independent media consultancy Landmark Media Limited that helps advertisers to better navigate the media landscape.

Mark's presentation will look at digital spend patterns over the last few years, what this means for marketers, the growth in marcomms technology and the trend towards in-housing and taking more control of digital budgets.
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Date and Time

Location

Radisson Blu Edwardian Hampshire

31-36 Leicester Square

London

WC2H 7LH

United Kingdom

View Map

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