Data Insights with Google Analytics – Advanced Course
£395
Data Insights with Google Analytics – Advanced Course

Data Insights with Google Analytics – Advanced Course

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1 Drummond Gate, London, SW1V 2QQ, United Kingdom

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This one-day, four session course is ideal for digital professionals who are already familiar with Google Analytics, but are seeking to gain a higher level of insight and analysis from their data. As well as getting a quick refresher on the features and functionality of the Google Analytics platform, attendees will learn about measurement strategy, data efficiency, effective tagging and creating custom dashboards to provide better insight into site activity.

Who this course is for: digital professionals familiar with Google Analytics; marketing and e-commerce managers and strategists; regular Google Analytics users.

All required equipment will be provided at the venue.

Session One – web analytics and GA refresher
• Measurement strategy: what to measure and why
• Best practice account structuring
• Excluding unwanted traffic data
• Data collecting and sampling
• The ABC reporting framework
• Key metrics and dimensions in GA
• Reporting options and visualisations
• Report filters and regular expressions

Session Two – key reports and functionality
• Real time reports
• Key audience reports
• User explorer
• Demographics and interests
• Mobile and technology
• User flow reports
• Customising your data
• Event tracking and custom dimensions

Break for lunch (provided)

Session Three - key reports and functionality part 2
• Behaviour reports
• Measuring and understanding engagement
• Content performance analysis
• Site performance analysis
• Using and leveraging search insights
• Customising the GA interface, reports and dashboard
• Setting up alerts
• Using shortcuts

Session Four - key reports and functionality part 3 and round-up
• Conversion reports
• Prioritising conversions
• Enhanced e-commerce features
• Multi-channel funnels and understanding attribution
• Advanced segmentation
• Sharing and customising reports and dashboards
• Summary and recap
• Questions and answers

This comprehensive course covers a multitude of advanced reporting features in Google Analytics, as well as demonstrating how data, event tracking and reporting can be fully customised to support a measurement plan.

All courses are run by GA-qualified professionals, from a Google Analytics certified partner. Fresh Egg also offers 30 days online support after the course date.

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1 Drummond Gate, London, SW1V 2QQ, United Kingdom

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