Actions Panel
Data in Media & Marketing: Behind the numbers driving strategic decisions
When and where
Date and time
Tuesday, April 14, 2020 · 8:30 - 10:30am EDT
Location
TopRight 950 East Paces Ferry Road Salesforce Tower, Suite 2195 Atlanta, GA 30326
Refund Policy
Description
From understanding consumer behavior to determining organizational direction, data is intertwined in the daily work of media and marketing strategy and leadership. Hear from an exciting panel of UVA alumni about how data analysis drives their work and strategic decisions.
Moderator
Dave Sutton (Engr ’86), CEO and President, TopRight
Panelists
- Karen DeGrammont (Com ’96), Director of Global Category Strategy, IHG
- Sasha Friedman (Darden ’15), Senior Product Marketing Manager, Mailchimp
- Louis Goldberg (Col ’96), Executive Director of Consumer Analytics and Personalization, Cox Communications
- Lauren King (Col ’07), Brand Director Dasani, The Coca-Cola Company
Schedule of Events
- 8:30–9:00 a.m.: Networking, Continental Breakfast + Coffee
- 9:00–10:00 a.m.: Panel Discussion
- 10:00–10:30 a.m.: Open Networking
About the organizer
The UVA Alumni Association builds strong bonds and affinity on and beyond Grounds. With a rich history of innovation and self-governance dating back 180 years, the UVA Alumni Association’s programs and traditions – including Reunions, the Ridley Scholars program, the Jefferson Trust, and Virginia Magazine – empower our 240,000+ alumni to shape the world around us.