Data in Media & Marketing: Behind the numbers driving strategic decisions

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Data in Media & Marketing: Behind the numbers driving strategic decisions

By UVA Alumni Association

When and where

Date and time

Tuesday, April 14, 2020 · 8:30 - 10:30am EDT


TopRight 950 East Paces Ferry Road Salesforce Tower, Suite 2195 Atlanta, GA 30326

Refund Policy

Contact the organizer to request a refund.


From understanding consumer behavior to determining organizational direction, data is intertwined in the daily work of media and marketing strategy and leadership. Hear from an exciting panel of UVA alumni about how data analysis drives their work and strategic decisions.


Dave Sutton (Engr 86), CEO and President, TopRight


  • Karen DeGrammont (Com 96), Director of Global Category Strategy, IHG
  • Sasha Friedman (Darden ’15), Senior Product Marketing Manager, Mailchimp
  • Louis Goldberg (Col 96), Executive Director of Consumer Analytics and Personalization, Cox Communications
  • Lauren King (Col ’07), Brand Director Dasani, The Coca-Cola Company

Schedule of Events

  • 8:30–9:00 a.m.: Networking, Continental Breakfast + Coffee
  • 9:00–10:00 a.m.: Panel Discussion
  • 10:00–10:30 a.m.: Open Networking

About the organizer

The UVA Alumni Association builds strong bonds and affinity on and beyond Grounds. With a rich history of innovation and self-governance dating back 180 years, the UVA Alumni Association’s programs and traditions – including Reunions, the Ridley Scholars program, the Jefferson Trust, and Virginia Magazine – empower our 240,000+ alumni to shape the world around us.