Datafication, automation and algorithmic expansion make media and cultural studies increasingly vital to both understanding emerging problems and imagining alternative futures. This full-day pre-conference explores the challenges provoked by AI, data mining, ubiquitous surveillance, drone technologies, data-driven decision-making, smart cities and digital capitalism, and identifies potentials for more just data futures. A series of panels and roundtables will address topics including data infrastructures, data experiences and data justice.