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Data Driven SEO: Getting Started with Google Analytics (Online Class)

Keith Cutler- 17522

Wednesday, October 16, 2013 from 8:00 PM to 9:00 PM (EDT)

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Ticket Type Sales End Price Fee Quantity
Livestream Ended $30.00 $2.49

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Event Details

Data Driven SEO: Getting Started with Google Analytics (Online Class)

Wednesday, October 16th from 8:00 - 9:00 pm EST

Thomson Nguyen, Lead Data Scientist

Although data science seems like a complicated field, there are strategies marketers can incorporate into their daily work. There are very easy methods and data-driven solutions for marketers, product managers, and decision-makers that don't require hiring a data scientist.

In this talk, Thomson will cover three ways in which marketers can apply everyday data science to their jobs and improve. We'll be taking a deep-dive into Google Analytics on how to set up cohort analyses, campaigns, and how to export the data for data analyses that will add immediate value to any marketing department.


  • Getting up and running in Google Analytics

  • Setting up campaigns and cohorts

  • Analyzing conversion/retention metrics, and identifying marketing successes

Thomson Nguyen is the co-founder of, where he works on all kinds of data problems in analytics, infrastructure, and machine learning. He is also a visiting scholar at the Courant Institute for Mathematical Sciences at NYU, where his research interests lie in malicious malware behavior and model checking. He is currently writing a book on common but useful data science recipes for startups, and is also re-learning Spanish (slowly). He studied Mathematics at the University of California, Berkeley, and Computational Biology at the University of Cambridge. He loves good iced coffee, rowing, and winning Starcraft II games.

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Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at 5 days before the scheduled event date. No refunds or credits will be given after this timeframe.

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Have questions about Data Driven SEO: Getting Started with Google Analytics (Online Class)? Contact Keith Cutler- 17522


Wednesday, October 16, 2013 from 8:00 PM to 9:00 PM (EDT)

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Keith Cutler- 17522

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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