$1,400 – $1,800

Data-Driven Product Decisions: A Hands On Workshop for Product Leaders

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Location

Alpha

584 Broadway

Room 510

New York, NY 10012

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Refund Policy

Refunds up to 1 day before event

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Description

Learn a step by step process for killing bad ideas and igniting great ones

This hands-on two day workshop will explore ways of quantifying a product opportunity in terms that matter to decision makers, while also sharing proven techniques for winning allies and influencing stakeholders. Whether you just got started in a new job, got a new assignment from your boss, or have been developing a sense that your existing product needs a change in investment or direction, this workshop will equip you with tools and techniques you can use to build agreement as you evaluate the opportunity and steer your product toward success.

What will participants learn?

What do you need to know about a project to determine if the company should invest, persevere, pivot, or sunset?
How do you estimate potential revenues, costs, risks?
What metrics should you look at when evaluating an existing product?
How can you influence the product strategy behind your directive?
What discovery techniques will help you answer the most important questions?
How much qualitative vs quantitative discovery should you do?
How can you check your own biases and keep an open mind?
What questions can you ask to push your colleagues to take off their rose colored glasses and get real?
How can you communicate your discovery findings to change minds without bruising egos?

Why are you teaching this workshop?

At Shutterstock, I successfully made the case to shutdown Skillfeed, an internally launched startup in the online education space. Next I led the launch of Shutterstock Editor from prototype to successful public beta in 3 months, generating praise from the target users who loved that it saved them time. I followed it up with a validated roadmap to support an increasing amount of valuable customer outcomes for a wider audience and a resource plan to scale the team 3x so that we could deliver on the original vision as fast as possible. By the end of Shutterstock Editor’s first year, the team had earned a reputation for continually delivering valuable improvements and product usage had grown 10X from its first month. Since then, I have helped several businesses determine when to invest, persevere, pivot, or kill everything from feature ideas to business units. I believe that the best product leaders are not only good at building new products, but also at recognizing when resources would be better spent elsewhere. I love sharing these learnings with product leaders who practice these entrepreneurship skills, whether in startups, scaling companies, or enterprises.

How is the workshop structured?

The majority of this two day workshop is made of group exercises, interspersed with product principles, examples, and case studies. Our first public workshop went so well we decided to host another and make it two days so that we can dive deeper into the tools and techniques together. We're capping it at 16 people so that we can all work together in small groups.

What have past participants said about the workshop?

This is the kind of workshop I’d do on my own, even if my company doesn’t sponsor me. I felt the workshop was structured well, dividing us into groups, having us work silently and then collaboratively. We were constantly building on top of the previous work. I found it very useful! I think it would also be beneficial for strategists and product marketing managers.
- Moises Eskinazi, Columbia Business School MBA Candidate and DigitalOcean Product Manager

I really enjoyed meeting the other workshop attendees and getting an extended view into Holly's product opportunity assessment process. I especially liked how Holly broke the guidelines down into digestible chunks for the break out sessions and built them back up together in the discussion. I also liked the format of a case study with her work at Shutterstock as examples. Felt free but not scary!
- Grace Tuttle, Design Researcher & Strategist

I really enjoyed the workshop - the topic was one I feel like I am faced with more and more these days. I liked the way Holly did the product opportunity assessment, so I walked my team through some of the exercises to apply to a project we're working on now. It helped us to focus our experimentation.
- Joe Lalley, Head of Product Management and User Experience Design at PwC, User Experience Design Instructor at General Assembly

Who should attend this workshop?

The workshop is ideal for startup founders, general managers, product leaders, marketing leaders, product managers, product designers, product marketers, user experience designers, user researchers, engineering leaders, data analysts, and other product practitioners looking to level up their skills at product strategy and design or driving internal change.

Are there other ways I can attend this workshop?

I also host workshops like this for companies. If you are interested in an in-house workshop or can't make the date on this public workshop, contact me and I'll be happy to talk with you.

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Date and Time

Location

Alpha

584 Broadway

Room 510

New York, NY 10012

View Map

Refund Policy

Refunds up to 1 day before event

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