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Data-Driven Online Marketing Integration for Growing Businesses

IABC San Diego

Wednesday, November 14, 2012 from 11:30 AM to 1:00 PM (PST)

Data-Driven Online Marketing Integration for Growing...

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Ticket Type Sales End Price Fee Quantity
IABC Member Ended $30.00 $0.00
Non-Member Ended $50.00 $0.00
Student Ended $20.00 $0.00

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Event Details


Data-Driven Online Marketing Integration for Growing Businesses  


U.S. Navy SEAL combat veteran, Internet marketing entrepreneur, and TV personality Brent Gleeson provides a dynamic presentation on integrated online marketing strategies for driving maximum return on your investment.


The presentation includes tips on:


  • How to use analytics to determine the effectiveness of your marketing mix
  • How to stay on top of the constantly changing algorithms for Search Engine Optimization (SEO)
  • How to best use social media to complement and reinforce your business goals
  • How to create content that drives your marketing strategies
  • How to get the most out of your paid search marketing efforts
  • How to take advantage of analytics to improve the return on your digital display advertising


This presentation takes a unique, interactive approach to explaining the value of data-driven integrated online marketing. Gleeson uses real-world examples to help you understand how to effectively design the right online marketing mix using analytics and attribution, and then how to use the data to continually optimize your campaign goals.


About our speaker


 Brent Gleeson 




Passionate entrepreneur and Navy SEAL combat veteran Brent Gleeson is the co-founder and Chief Marketing Officer at Internet Marketing Inc. (IMI), one of the fastest-growing digital marketing agencies in the country. Gleeson and his agency specialize in analytics and data-driven integrated online marketing strategies for medium and enterprise-level clients. IMI recently earned #185 on the prestigious Inc. 500 list of the fastest-growing private companies in the country and #11 on the San Diego Business Journal’s Top 100 Fastest Growing Private Companies.


Gleeson has made various TV appearances including NBC’s reality super show “Stars Earn Stripes,” where he helped his partner Olympic gold medalist Picabo Street earn $50,000 for the U.S. Chamber of Commerce “Hire Our Heroes” program. Gleeson also appeared on a Discovery Channel series and has served as a leadership, entrepreneurial, Internet marketing and military expert on many news shows.


Born and raised in Dallas, Gleeson earned his undergraduate degree in finance and economics from Southern Methodist University, completed courses in English and history at Oxford University, and earned a master's of science in Real Estate Finance and Development from University of San Diego.Prior to graduate school, Gleeson spent five years as a Navy SEAL with deployments to Iraq and Africa in support of the War on Terror. Gleeson stays closely connected to the SEAL community by mentoring and training young aspiring SEALs and raising money for the Navy SEAL Foundation.


We'll be in room 115 and lunch is provided. Please note that we cannot offer refunds for no-shows or cancellations. 

Have questions about Data-Driven Online Marketing Integration for Growing Businesses? Contact IABC San Diego

When & Where

UCSD Extension
6256 Greenwich Dr
San Diego, CA 92122

Wednesday, November 14, 2012 from 11:30 AM to 1:00 PM (PST)

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IABC San Diego

As an international organization founded in 1970, the IABC provides a professional network of almost 16,000 business communication professionals in more than 70 countries. Here in San Diego, our chapter has grown significantly over the past few years and now has more than 100 members. Visit us at

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