Why subsist on a meager diet of unique visitors and page views? Start feasting on the web site metrics that nourish your marketing strategy with valuable insights.
Join Heidi Strom Moon, director of marketing at CDG Interactive, and Lisa King, CDG’s senior marketing analyst, as they show you how to dig deeper into your data. Using case studies from real-world client campaigns, they’ll share techniques to make the most of your data and reveal your most valuable visitors.
This session is for marketers who want to understand which metrics they need, and analysts who want to provide the best data to their marketing teams.
When & Where
DC Web Women
Encouraging Women in Technology and New Media