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Data Driven Marketing for Business Leaders program
Thu, May 18, 2017, 8:30 PM – Fri, May 19, 2017, 8:00 PM PDT
How do you market effectively? Please join us for a two-day course focused on using data analytics to strengthen your marketing efforts.
Through this course, you will learn the practical aspects of working with data, and how to drive marketing objectives based on rigorous analysis. Together, we will discuss how to both attract new - and retain existing - customers while delivering the most cost-effective and valuable marketing initiatives.
Your organization's data strategy/marketing efforts will reflect the investment you make... we hope you'll join us to think, collaborate and learn new ways of working together.
Find more information about our speakers and agenda at http://businessanalytics.berkeley.edu/data-driven-marketing/
Discounts available at check out! 10% off for people from the same company. 30% off for Haas Alumni (using code IBI2017). 30% off if you register for both courses.