Following up on Drew Miller's presentation on Data Analytics Strategy, Laxman Srigiri will lead a session on Data Analytics Tools & Techniques.
Laxman currently serves as Head of Global Business Intelligence at National Instruments. Prior to that, Laxman worked at Dell for 15 years, where he held several positions in IT and Analytics until serving as Director Global Marketing Analytics from 2012 to 2015.
Laxman specializes in the application of advanced analytics to innovate and drive top and bottom line business impact. He has a unique blend of expertise in business strategy, digital & multi-channel marketing, big data analytics and infrastructure/data management to drive modern marketing transformation across the B2B and B2C landscapes.
His specialties include Digital marketing & e-commerce, Content Marketing, Social Media Measurement, Big Data & Predictive Analytics, Omni-channel Marketing & CRM Analytics, Lead Generation, Infrastructure & Data management, Media Mix & Investment Optimization and Marketing ROI & Attribution.