kr0 – kr6,000

Daresay course: Learning by doing Service Design 2019

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Date and Time

Location

Location

Victoria Tower plan 29

Arne Beurlings Torg 3

16440 Kista

Sweden

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Refund Policy

Refund Policy

Refunds up to 1 day before event

Event description

Description

LEARNING BY DOING: SERVICE DESIGN

We firmly believe that working from a user-centred perspective increases the probability for successful and cost-efficient projects. According to McKinsey, companies that take a good design approach to business outperform the relative industry-benchmark growth by as much as two to one. Despite this, 40% of companies still do not include the end user in development projects – in other words they neglect the service design phase of development.

In our service design course, we introduce you to the basics of service design, and help you get an understanding of why talking to customers and challenging your assumptions about them is critical for delivering an amazing customer experience. But we won’t be lecturing about this, you’ll be learning by doing.


Course Content

The one-day course revolves around solving a challenge for a well-known service provider. As a service designer for a day, you will interview customers, map the customer journey, and identify new opportunities for improving the customer experience. No matter what business you’re in, you can always benefit from service design.

To aid you in this process we will walk through the foundation of customer-centred development, discuss interview techniques and fast data analysis, as well as doing fun idea generation exercises. By the end of the day, you will have designed and created a valid prototype for the challenge. Our course is great for new inspiration and networking!


The course includes:

Daresay goodie bag including simple exercises to take home

Lunch

Coffee

Diploma

Service Design: the basics (PDF)


Key takeaways

You get an insight into the service designers world, including a good understanding of how service design projects are run and the value of working with human-centred design. This includes insights into:

  • The design process and how it can be applied
  • Interviewing techniques and observations
  • How to generate lots of creative ideas in a short space of time
  • Creative ways to make fast and simple prototypes
  • What’s needed to think in a customer-centered way


Who should attend the course?

This course is ideal for Business Managers, Business Developers, Product Owners, Innovation Leads, Project Leaders, and all other people working with digital, product development, marketing and the customer experience.

You should be curious about Service Design and want to learn more about what it means and how to work in a customer-centred manner. No previous experience is necessary.

*To get the most of this course we recommend that you attend the course with a colleague that you can apply your new found skills with in your organisation.


Quotes:

"It's fascinating to see how far you can get in just one day"

"When you get to the point of daring to approach a stranger, you realize how much information you can gather from a few well-constructed questions"

"A very inspiring and well-organized course, high tempo and it never gets boring!"


For questions or if you want to join the course another time call:

Malin Sundin,

Marketing Coordinator, Daresay,

+46 762391076

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Date and Time

Location

Victoria Tower plan 29

Arne Beurlings Torg 3

16440 Kista

Sweden

View Map

Refund Policy

Refunds up to 1 day before event

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