Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure to their websites. Organizations such as Facebook, Twitter, LinkedIn, AirBnB and Dropbox are all companies that use growth hacking techniques to hack their way to millions of users and customers.

In Malaysia, the term Growth Hacking is relatively new to many internet entrepreneurs. We may be familiar about internet marketing, SEO, Google Adwords and email marketing; growth hacking can be seen as part of the online marketing eco-system, more on the scientific aspect of online marketing.

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, i.e., utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Growth hacking is particularly important for startups, as it allows for a "lean" launch that focuses on "growth first, budget second".

MAD Incubator will be bringing to all visitors of DARE BizStart Showcase 2013 a Growth Hacking Conference pitting together growth hackers in the country to share their experiences and methodologies to internet entrepreneurs who are keen to learn about growth hacking. The Conference will be held on Nov 22nd at the MSC Malaysia Knowledge Development Centre (KDC) at Cyberjaya. For more details, please log on to www.bizstart.com.my.

The details for the event as below:

Date: 22 November 2013 (Friday)

Time: 8:00am to 7:00pm

Venue: MSC Malaysia Knowledge Workers Development Centre

Admission Fee: Free (only limit to 100 seats, grab your seat NOW!)

Growth Hacking Mini Conference

Date: 22 Nov 2013 (Friday)

Venue: KDC, DARE 3

Time

Proposed Program

8:00am – 9:00am

Registration

9:00am – 9:20am

Welcoming Remark by Andrew Wong, CEO of MAD Incubator (Venue: Auditorium)

9:20am – 9:40am

Opening Remark (Venue: Auditorium)

9:40am – 10:00am

Feature Presentation (Venue: Auditorium)

10:00am – 10:15am

Opening Remarks by Andrew Wong & K. Muhu, Conference Co-Host

10:15am – 10:30am

Keynote Address by Benjamin Levy (Director, BootstrapAccelerator Asia)

10:30am – 11:00am

The Science Behind Growth Hacking,

By Ng Boo Jiun

Founder, Hometuitionjob.com & Co-Founder, Joblogy.com

11:00am – 11:15am

Break

11:00am – 11:30am

Bootstrapping “Organic” Growth Hacking

By Rodrigo Martinez

Founder, hpG – exited

11:30am – 12:00pm

Conversion Hacking – The Mind Valley Experience

By Wu Han Ngeow

Proposed - Chief Designer, Mind Valley

12:00pm – 12:30pm

Analytics – How to use & setup analytics to measure and optimize each of the marketing tactics (proposed)

12:30pm – 2:30pm

Lunch

2:30pm – 3:00pm

A/B Test best practices – How to improve my website for conversion

By Azrul Rahim

CEO, Slashes & Dots Sdn Bhd

3:00pm – 3:30pm

Customer Acquisition – From Zero to 300,000 users

By Ai Ching

Co-Founder, Piktochart

3:30pm – 4:00pm

Email Campaigns – How to Engage and Convert using Email (proposed)

4:30pm – 5:00pm

Break

5:00pm – 5:30pm

Social Media Marketing for Customer Acquisition (proposed)

5:30pm – 6:00pm

Developing Your SEO and Adwords Strategy for Customer Acquisition (proposed)

6:00pm – 7:00pm

Networking Session

Brought to you by: BootstrapAccelerator and MAD Incubator