DAMA-RMC: Time to Exorcise the Seven Deadly Data Sins at our Q4 Meeting!

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Molson Coors

1801 California St.

New York Conference Room

Denver, CO 80202

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Event description



1:00 PM – 1:10 PM Sign-in and Networking

1:10 PM – 1:20 PM President’s Remarks and Announcements

1:20 PM – 3:40 PM Peter Aiken, Founding Director and Owner, Data Blueprint

3:40 PM – 4:10 PM Lightning Rounds

4:10 PM – 4:15 PM Gifts and Wrap-up

4:15 PM - 6:30 PM Happy Hour at the Molson Coors pub afterwards!

Program Description

Learn to "exorcise" the data sins from your data initiatives at our special Halloween-themed Q4 meeting downtown at Molson Coors! Costumes are welcome!

Speaker: Peter Aiken, Founding Director & Owner, Data Blueprint, Inc.


Exorcising the Seven Deadly Data Sins - Improving Data Investments


The difficulty of implementing new data initiatives often goes under-appreciated, particularly the challenges facing most organizations. Deficiencies in organizational readiness and core competence represent clearly visible problems faced by data professionals, but beyond that there are common cultural and structural barriers that must be eliminated in order to leverage data effectively. This talk will discuss these barriers—the titular “Seven Deadly Data Sins”—and in the process will also:

- Elaborate upon the three critical factors that lead to data initiative failure

- Demonstrate a two-phase data strategy implementation process

- Explore the sources and rationales behind the “Seven Deadly Data Sins,” and recommend solutions and alternative approaches

In this manner data investments can be more accurately focused in your organization's strategic priorities. Only when past the prerequisites, can organizations develop a disciplined, repeatable means of improving the data literacy, processes, and supply - the three key elements required to improve data support for strategy. Think of it as a repeatable process for identifying and removing data constraints.


Peter Aiken is an acknowledged Data Management (DM) authority. As a practicing data consultant, professor, author and researcher, he has studied DM for more than 30 years. International recognition has come from assisting more than 150 organizations in 30 countries. He is a dynamic presence at events and author of 10 books and multiple publications, including his latest on Data Strategy. Peter also hosts the longest running and most successful webinar series dedicated to DM (hosted by In 1999, he founded Data Blueprint, Inc, a consulting firm that helps organizations leverage data for profit, improvement, competitive advantage and operational efficiencies. He is also Associate Professor of Information Systems at Virginia Commonwealth University (VCU), past President of the International Data Management Association (DAMA-I) and Associate Director of the MIT International Society of Chief Data Officers.

Security, Parking, etc.:

The Building:
1801 California. The building occupies the entire block between 18th and 19th and between California and Stout. It is also sometimes called the “Transamerica” building. The main entrance is on the corner of 18th and California.

Parking is available within this building (1801 California). Daily rate is $20. Enter from 19th or from California. There are also several parking garages and surface lots within 3 blocks. Garages are generally $18-$20, surface lots are generally $12-$15, but prices can change anytime. Meter parking is limited to at-most 2 hours, regardless of if you re-feed the meter. So, unless you are willing to move your car to another meter after 2 hours, don’t use them. Public transit and carpooling may be good options, if possible.

No badge is required for the building or the conference room. If you join us at the Molson Coors Pub, you will be asked to sign in when you arrive there.

Locating the Conference Room:
The New York room is on the 1st floor. There is a concierge desk in the main lobby of the building (by the ink coffee shop) and they will be happy to direct you to the New York room.

Locating the Molson Coors Pub for Happy Hour:
Following our meeting, everyone is invited to enjoy a beverage or two at the Molson Coors pub on the 46th floor of the same building. There are multiple elevator banks so you must use the set that includes the 46th floor. The elevators require that you select your floor before entering the elevator. Instead of the customary “Up” and “Down” buttons outside the elevator, there is a pad from which you select your destination floor. Press the “46” and the pad will then indicate which elevator to use. Once on the 46th floor, there will be someone to direct you to the Pub. Remember to drink responsibly; please ask for help if you need transport hom

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Date and Time


Molson Coors

1801 California St.

New York Conference Room

Denver, CO 80202

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