Advocacy 101 starts with an overview of the policy-making process at the local and state legislative levels of government. The course then covers the basic forms of advocacy, messaging, base building, effective communications and creating issue campaigns. (Fundraising for Advocates is the companion course for Advocacy 101.)
Fundraising for Advocatesis a companion course to our Advocacy 101 course. This course gives instruction on fundraising for advocacy organizations, issue campaigns and non-profit service organizations. The topics covered include fundraising best practices, donor identification and cultivation, methods of donor solicitation, grant research and grant writing.
Campaign Strategy 101 covers creating and implementing campaign strategies at the local, state and federal level. Topics covered include campaign platforms, campaign messaging, candidate analysis, opponent analysis, base building, fundraising, campaign finance regulations, campaign field work, campaign budgets and campaign staff. (Course for candidate, political consultants and advocacy.
Political Fundraising Fundamentals is a one hour course that focuses on the fundamental fundraising skills needed to successfully raise money for political campaigns, issue campaign or political organizations. This course covers creating a campaign finance plan, setting fundraising goals, donor identification/cultivation/solicitation, hiring fundraising staff and campaign finance regulations.