The Cycle of Influence Summit will be a convergence of ideas from all aspects of business–marketing, economics, environment–and from trends that directly or indirectly Impact the cycling industry, both now and in the near future. COI presents an agenda of speakers and panels with both endemic and non-endemic experts and influencers in their fields. The presentations target proven ideas, meaningful experiences, and best practices that can be applied directly toward creating a stronger cycling industry for suppliers, retailers, and related businesses.