$15 – $40

CX Strategies for Building a Customer-First Marketing Plan - Deep Dive

Event Information

Share this event

Date and Time

Location

Location

Goei Center

818 Butterworth Street Southwest

Grand Rapids, MI 49504

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Friends Who Are Going
Event description

Description

Did you know that customer experience (CX) is the new competitive battleground? A recent study by Gartner estimates that 89% of marketers are now competing primarily on the basis of CX. Join us for this deep dive session presented by Meahgan Pear and learn how to make CX the focus of your marketing strategy and your entire organization.

Customers demand individualized and engaging experiences. So when you understand your customer’s journey and take a customer-first approach to marketing, it’s a win-win. This interactive session will give you an in-depth view into the world of CX, as well as simple strategies to get started in building a CX program and becoming your customer’s advocate.


About the Speaker

Meahgan Pear — passionately curious and driven by wonder — is a professional marketer who lives for experiences and the stories they create. Fueled by this passion, Meahgan combines creative savvy with analytical skill to create integrated campaigns and experiences that drive growth and profitability. Skilled at gleaning data-driven insights, Meahgan helps companies create a unique market position matched with an experience that fosters customer loyalty.

Currently, Meahgan serves as the National Business Line Marketing Manager for Advisory Services at BDO USA LLP, the 5th largest accounting firm network in the world. Here she spearheads the strategic marketing efforts for the firm’s national Corporate Finance practice, working with practice leaders across the nation. Prior to joining BDO, she served as Chief Marketing Officer for a local accounting firm in Grand Rapids. With a visionary mindset and passion for creating memorable experiences, Meahgan takes a unique and bold approach to marketing focusing on customer-centric
narratives and campaigns.

Meahgan is a graduate of Grand Valley State University and was recently named one of Grand Rapids Business Journal’s 40 Under Forty business leaders in Grand Rapids.

Share with friends

Date and Time

Location

Goei Center

818 Butterworth Street Southwest

Grand Rapids, MI 49504

View Map

Refund Policy

Refunds up to 7 days before event

Save This Event

Event Saved