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601 W Fort St

601 West Fort Street

Detroit, MI 48226

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Event description
Featuring a reception and presentation, Unwind Wednesday is designed to gather CX professionals for networking and professional development.

About this Event

Hosted by VMLY&R, Unwind Wednesday - East Michigan features a social mixer (wine , beer and hors d'oeuvres) from 5:30 - 6:30 p.m., followed by a presentation on Service Design and how it complements experience and business design (6:30 - 7:30).

Summary

Service Design is where you bring your customer’s desired experience to life. However its value goes far beyond a project. It helps organizations unlock subject matter expertise which can teach “silos” how to better work together. This can lead to adjustments in the organization’s staffing and capital outlay. CX, these days is over-indexing on Experience Design and debating what is CX vs UX vs BX. That conversation, while important ignores the most critical component to a CX approach. Consistently delivering an experience your customers will trust.

Presentation

Informal demonstration of how to implement Service Design. The VMLY&R team will take a fictitious brand and demonstrate some Service Design techniques to deliver on the desired experience depicted in the ideal customer journey. They will show how you need to access subject matter expertise outside marketing to ensure success, and how this collaboration can be a way to learn how the company needs to organize to sustain the effort upon a scaled launch.

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Location

601 W Fort St

601 West Fort Street

Detroit, MI 48226

View Map

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