$20

CWE Vermont - Pricing for Your Market

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Center for Women & Enterprise

431 Pine Street

Suite 101

Burlington, VT

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Often business owners price their products simply by marking up their cost. Although margin is an important consideration, it is not the only factor when determining the price of a product or service. Understanding your customers’ perceived value and establishing a pricing strategy that is right for your market is as important to your success as understanding your costs and breakeven point.

In this workshop, we will cover:

  • Pricing strategies
  • Prospective customers’ value points
  • Maximizing profits using various pricing strategies and tactics

When: Wednesday, January 31, 5:30-7:30pm

Fee: $20. Must register to attend. Partial scholarships may be available for those that qualify.

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Center for Women & Enterprise

431 Pine Street

Suite 101

Burlington, VT

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