Often business owners price their products simply by marking up their cost. Although margin is an important consideration, it is not the only factor when determining the price of a product or service. Understanding your customers' perceived value and establishing a pricing strategy that is right for your market is as important to your success as understanding your costs and breakeven point.
In this workshop, we will cover:
- Pricing strategies
- Prospective customers' value points
- Maximizing profits using various pricing strategies and tactics
During the workshop you will complete exercises to help you develop profitable pricing strategies for your business.
When: Thursday, January 12th from 3:30pm to 5:30pm
Where: CWE Vermont, 431 Pine Street, Suite 101, Burlington, VT 05401
Fee: $20. Must register to attend. Partial scholarship may be available for those who qualify.