At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives.
E-newsletters and announcements have become core components of those campaign choices. Email is more important than ever – to the communication efforts of businesses and non-profits everywhere, and to the customer, donor, client, or supporter of those organizations.
This session will reveal some simple and effective best practices and considerations for small businesses or non-profits seeking to make their email communications more effective. Attendees of this presentation will learn:
The different types of e-newsletters
What to write about in your newsletter or announcement and how to use images
Subject line best practices, and when to send your newsletter
The importance of understanding the connection between email marketing and social media
What types of additional tools might be useful
Join us and learn some great new strategies to help your email and social media efforts be more effective.