$25

CWE - Rhode Island - Best Practices in Email Marketing

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Center for Women & Enterprise

132 George M. Cohan Boulevard

Providence, RI 02903

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At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives.

E-newsletters and announcements have become core components of those campaign choices. Email is more important than ever – to the communication efforts of businesses and non
-profits everywhere, and to the customer, donor, client, or supporter of those organizations.

This session will reveal some simple and effective best practices and considerations for small businesses or non
-profits seeking to make their email communications more effective. Attendees of this presentation will learn:

  • The different types of e-newsletters

  • What to write about in your newsletter or announcement and how to use images

  • Subject line best practices, and when to send your newsletter

  • The importance of understanding the connection between email marketing and social media

  • What types of additional tools might be useful

Join us and learn some great new strategies to help your email and social media efforts be more effective.

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Date and Time

Location

Center for Women & Enterprise

132 George M. Cohan Boulevard

Providence, RI 02903

View Map

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