Actions and Detail Panel
CWE New Hampshire - Pricing for Your Market
Thu, April 27, 2017, 4:00 PM – 6:00 PM EDT
Often business owners price their products simply by marking up their cost. Although margin is an important consideration, it is not the only factor when determining the price of a product or service. Understanding your customers’ perceived value and establishing a pricing strategy that is right for your market is as important to your success as understanding your costs and breakeven point.
In this workshop, we will cover:
- Pricing strategies
- Prospective customers’ value points
- Maximizing profits using various pricing strategies and tactics