All good businesses are focused on the needs of their customers. But the change in B2B buying presents both opportunities and challenges for connecting with your target audience.
We’re calling this year’s conference Customerization. It’s recognition that while the changes in the B2B customer journey put customers in control of the conversation, new tools and technology allow marketers to provide better experiences and deliver richer insights.
This all-day conference is a chance to learn more about how your marketing efforts can better serve your customers and how customer-centricity can be leveraged as a business advantage.
Among our featured speakers will be our Keynote, Michelle M. Smith, VP Marketing for O.C. Tanner, who will discuss recent research findings from the Association of National Advertisers on the key steps for increasing Marketing influence and success.
Attend and you’ll also discover:
How to improve your sales and marketing relationship
The journey to account-based marketing
How to develop useful customer personas
How to develop a real-world customer journey map
Plus, you’ll have the chance to meet, mingle and network with B2B marketing professionals from across Colorado in a setting designed for the easy exchange of ideas and expertise.
You won’t want to miss this information packed marketing conference!
8:30am to 5:00pm: Conference (includes buffet lunch)
5:00pm: Cocktail hour - network with the speakers, colleagues and exhibitors