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Customer research and journey mapping training workshop

Meld Studios

Tuesday, February 6, 2018 from 9:00 AM to 5:00 PM (AEDT)

Customer research and journey mapping training workshop

Ticket Information

Ticket Type Remaining Sales End Price * Fee Quantity
Workshop Ticket 9 Tickets Feb 6, 2018 A$625.00 A$0.00
* Prices include GST

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Event Details

This is a hands-on, practical workshop suitable for anyone wanting to learn more about how to create and use Journey Maps.

About journey mapping

Journey mapping helps organisations better understand their customers and staff delivering customer experiences. 

Organisations of all types increasingly recognise the importance of delivering better experiences to their customers and frontline staff, but many struggle with obtaining a shared perspective of what the current customer experience is, and in communicating a unifying vision for the future customer experience.

Journey mapping is a process that enables you to capture and communicate current and future customer experiences. The Journey Map is a visual artefact that expresses the layers surrounding the customer experience. This becomes a tool that allows an organisation to assess the experience they deliver today, project the kind of experience they want to be delivering in the future, and move forward, creating tangible action plans to bring the new and/or improved services to life.

What you’ll get

This full day, hands-on workshop on current and future state journey mapping provides the following:

  • An introduction to Journey Mapping – approaches to creating maps, current and future state maps
  • Practical guidelines on activities and tasks to use in gathering information about the customer experience, staff experience, systems, processes and artefacts currently in place
  • Exposure to research approaches and techniques that can be used to obtain customer insights
  • Practical guidelines on how to map the information in a clear and concise way 
  • Practical guidelines on how to make use of the map
  • Exposure to example current and future state maps

Who it’s for

This workshop is ideal for anyone tasked with helping their organisation become more customer-centred.

This includes managers of innovation, marketing, IT, products, and customer experience professionals, as well as start ups, business analysts, change managers, and in-house design teams.

About Meld Studios and the workshop team

Meld Studios is an award winning design studio with offices in Sydney and Melbourne. We seek to improve the everyday lives of people as they interact with the world around them.

We work with organisations such as Telstra, Qantas, Westpac, AMP, NRMA, The State Library of Victoria, the NSW Department of Police and Justice, Digital Transformation Office, University of Melbourne, and the NSW Department of Education and Communities to do just that.

The workshop will be led by Jeremy Yuille, Principal at Meld Studios.

If you have any questions about the workshop, please contact

Tickets are non-refundable, but are transferable to someone else.

Have questions about Customer research and journey mapping training workshop? Contact Meld Studios

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When & Where

Melbourne Convention and Exhibition Centre
1 Convention Centre Place
South Wharf, VIC 3006

Tuesday, February 6, 2018 from 9:00 AM to 5:00 PM (AEDT)

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