€195 – €267.76

Customer Journey Mapping Essentials Workshop

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Location

WeWork Charlemont Exchange

Charlemont Street

D02 VN88

Ireland

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Event description

Description

During this one-day workshop, Gerry Scullion will jump into some intermediate work on journey maps, personas and system maps. You'll collaborate on a design challenge in groups and use these tools on pen and paper. Afterwards, the group will transition into why and how to digitize a journey map using software. And lastly, you’ll analyze the journey maps and use the 6 different typologies to consider from This Is Service Design Doing.

You will specifically:

  • Collaborate on a design challenge
  • Create personas, journey maps and system maps with pen and paper
  • Consider the 6 aspects when analyzing a journey map
  • Participate with Gerry on a walkabout/service safari
  • Learn how to maintain, communicate and iterate workshop results using software

You’ll walk away with an ability to:

  • Explain when journey maps or system maps are relevant to a project
  • Articulate the difference between a process map and journey map
  • Conduct basic observational research in the surrounding area
  • Create journey maps or system maps that are based on research and reflect the current state of the customer experience and identify opportunities for improvement
  • Digitize your maps in Smaply


Cost:

Members: €195

Non-Members: €250


About The Trainer

Gerry Scullion is Principal Service Design Consultant for Humana Design. He has over 16-years professional design experience across a range of industries such as finance, healthcare, media, public services, social media and various startups. He contributed to the book ‘This is Service Design Doing’ (O’Reilly 2018) focusing on chapters about effective prototyping, and embedding Service Design teams within organisations. He is the founder of The Human-Centered Design Podcast (ThisisHCD.com). He is a Fellow of theRSA.org and a long-serving iXDA Design Mentor. He is a regular speaker at events and design conferences.

Design Enterprise Skillnet training focuses on helping designers and creatives in their careers and their business to up-skill their teams, and attract and service clients in a rapidly changing commercial landscape. Visit here for more upcoming events & workshops for 2019.

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Date and Time

Location

WeWork Charlemont Exchange

Charlemont Street

D02 VN88

Ireland

View Map

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