$415 – $495

Customer Journey Map Workshop

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Location

Next Center

101 South Main Street

Third Floor

Greenville, SC 29601

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

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In today’s interconnected world, intimate customer relationships are one of the key ways to build lasting value for your organization. Customer journey mapping is a tool that helps you build empathy for your customers and design your products and services to create a better experience.


What is a customer journey map?

A customer journey map is a creative tool that provides a visual representation of a customer’s experience. It is meant to inspire, energize and kick-start meaningful conversations and ideation. It starts by looking at the customer scenario and at the organization delivering services, acting as a ‘mirror’ of the current state of the customer experience for your organization. It enables you to understand why your customers do the things they do. This approach provides a new way for stakeholders to work together, creating a strong sense of ownership of the resulting solutions.


What will you learn?

At DesignThinkers Academy, we believe in learning by doing and the power of human-centered design as a strategic and competitively differentiating tool. Therefore, this course will focus on our experiential approach to learning and you will practice working with the customer journey mapping tool.

To optimize your learning, we will prepare some interesting challenges and personas and we will train on mapping the Customer Journey: the interaction of the customer with the service. This allows you to step into the customer shoes. It shows you the customer’s perceptions and the larger context in which you play a part. It lets you be emerged into their world, their reality; get a deeper insight into your customer needs, perception, experience, and motivation.

With your customer journey map you will answer questions like:

  • What are people really trying to achieve?
  • How are they trying to achieve this?
  • What do they use and in what order?
  • Why do they make a choice?
  • What are they experiencing, feeling, while trying to reach the desired outcome?


What are people saying about our courses?

"The value of the learning, the tools and materials, the food and social, the design focused activities and all the people who were fabulous, make this a phenomenal value !!!"

- Heather Marriott, 360traction

"It adds a lot of value to my work. I need to have step-back inventory evaluation and see what is applicable immediately vs. long run, but overall lots of great tools!"

- Ina Goldberg, Steppechange





For more information visit our global DesignThinkers Academy page here or email Rose Doyle at Rose@designthinkersgroup.com.

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Date and Time

Location

Next Center

101 South Main Street

Third Floor

Greenville, SC 29601

View Map

Refund Policy

Refunds up to 7 days before event

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