Customer Discovery 101 Workshop

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29-10 Thomson Ave

7th Floor

Long Island City, NY 11101

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Event description


Are you an entrepreneur looking to build a hardware or consumer good product and you don't know if you're building the right solution? Are you seeking advice on how to go from an idea to a prototype?

Before you draw up grand plans to take your product to market, join NYDesigns for a workshop to learn how to take user-centered design, lean methodologies and customer discovery to determine the best pathway for your startup.

How do you know the hardware product serves a real need and has real market opportunity to solve those customer problem/challenges? 90% of startups fail because of no market need.

Customer discovery is a technique to connect to your potential customers to understand their pain point, journey and desire to solve their problem/challenge. During this presentation and hands-on workshop, Desiree Frieson, an innovation program developer, will help you make sense of your business model and product roadmap through customer discovery techniques.

Topics will include:

  • Customer Discovery Basics & Foundation

  • Creating a Value Proposition and Empathy Map

  • Formulating a Set of Hypotheses

  • Getting of the Building - Learning how to Talk to Customers

  • Creating Customer Discovery Interview Questions

About NYDesigns

This chat will take place at the NYDesigns incubator in Long Island City, Queens. Our 25,000 square foot incubator and fabrication lab allows hardware entrepreneurs and designers to build their products and business operations. Our incubator provides access to strategist in residences, mentors, programming, community events, and other resources to help propel entrepreneurs to the next stage.

Schedule of Activities

9:00 - 9:15 AM: Breakfast & Networking

9:15 - 9:20 AM: Introduction from NYDesigns

9:20- 9:50 AM: Customer Discovery 101

9:50 AM - 10:45 AM: Hands-on Customer Discovery Exercises

10:45- 11:00 AM - Networking

About Desiree Frieson

As the Assistant Director of NYDesigns, Desiree is responsible for creating and leading programming for NYDesign residents and building out the marketing communication platform. She currently is an Adjunct Lecturer at Iona College and LaGuardia Community College. Prior to joining NYDesigns, she was the Blackstone LaunchPad at NYU Program Manager coaching student entrepreneurs through the lean startup process and matching early stage teams with startup mentors. She previously worked with NeighborWorks America as a Public Affairs and Communications Advisor, helping 83 non-profit affordable housing developers on telling their story. She spent several years prior to NeighborWorks America on marketing communications for tech startups and nonprofit organizations, in addition to working on her own public relations web app startup. Desiree received her Masters of Business Administration in Marketing from Walden University and Bachelor of Arts in Media Arts from Wesley College.


What are my transportation/parking options for getting to and from the event?

Parking is slim. We would not recommend driving. You can take the E/G/M/7 to Court Square or the E/F/M/R to Queens Plaza. It is about a 15 minute walk over to our location from either station.

How can I contact the organizer with any questions?

Feel free to email info@nydesigns.org with any questions.

What's the refund policy?

Space is very limited so our refund policy is strict. Full refund will only be granted if request is made 48 hours in advance. Email info@nydesigns.org to request a refund.

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29-10 Thomson Ave

7th Floor

Long Island City, NY 11101

View Map

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