Ignite Advisory Group offers the most comprehensive, innovative and the industry’s only Customer Advisory Board Manager (CAB) Training.
The CAB Training emphasizes practical experience based on working with the world’s leading companies to advance their customer insights, executive voice of the customer, market research and sales and marketing strategy.
Who should attend the Customer Advisory Board Manager Training?
- CAB Program Manager
- Manager/Director/VP/SVP/GM of:
- Product Marketing
- Customer Insights/Engagement
- Customer Programs
What will you gain from the Customer Advisory Board Manager Training?
- 5 top advisory board challenges and best practices to overcome them.
- 10 sample objectives and metrics, and example scorecards and frameworks to build out metrics for your company.
- 3-stage CAB design and launch process, including internal alignment, charter creation, detailed program timeline, design decisions and more.
- 9-step process to recruit more senior level customers.
- 7-step comprehensive customer-driven agenda creation process.
- 20 ideas and strategies for ongoing engagement and maximizing the impact and value of the board.
- Ample networking opportunities with other training attendees.
- 120-page manual with templates, best practices and charts, yours to keep.