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Customer Acquisition for Mobile Apps (Online Class)

General Assembly

Tuesday, December 10, 2013 from 4:00 PM to 5:00 PM (EST)

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Ticket Type Sales End Price Fee Quantity
Live Stream Ticket Dec 10, 2014 $25.00 $2.24

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Event Details

Customer Acquisition for Mobile Apps (Online Class)

Tuesday, December 10th from 4:00 - 5:00 pm EST

Brian Scordato, Founder, Find Your Lobster

Whether you’re starting a new business or introducing a new product, customer development is critical. Talking to potential users even if all you have is a rough prototype or just an idea is a key component in building a successful business.

In this class, Brian will teach actionable tactics to help you acquire your very first customers and hacks for quick growth. You’ll learn to build viral tactics into your product, to identify app-specific metrics for growth and retention, and to use tracking tools designed for mobile.


  • Choose the right metrics to measure success

  • Test your value proposition using customer feedback

  • Get started with MixPanel



Brian Scordato is currently the founder of Find Your Lobster, his second funded startup. He also serves as EIR at Mayday-Mayday-Mayday, a branding and creative consultancy. Prior to those ventures, Brian spent time on the other side of the table working with Johnson & Johnson’s Venture Capital arm, JJDC. He has also consulted for a number of social startups and worked in Capital Markets at Thomson Reuters. Brian has an MBA from UNC’s Kenan-Flagler Business School and a BA from Union College, where he is the 7th all-time leading scorer for their basketball team. Brian currently lives in New York City.

Have questions about Customer Acquisition for Mobile Apps (Online Class)? Contact General Assembly


Tuesday, December 10, 2013 from 4:00 PM to 5:00 PM (EST)

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General Assembly

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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