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Customer Acquisition: Advertising Strategies & Tactics for Startups

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Alley Chelsea

119 West 24th Street

New York, NY 10011

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“Sound an alarm! Advertising, not deals, builds brands.” - David Ogilvy

Digital ads are everywhere. On our favorite blogs, videos, and social networks, on our computers or our smartphones. Digital advertising has been an important growth tactic for many startups, given that their customers are always on a digital channel.

It's also easier than ever to target your ideal customer that's most likely to purchase your product thanks to the data and marketing tools.

However, without a proper strategy, digital advertising can become a waste of resources and time. It's important to consider which platforms you will be advertising on, your costs, and more when acquiring customers using paid tactics.

Join us for a discussion on digital advertising & customer acquisition topics like

  • Data & targeting
  • Native advertising
  • Programmatic advertising
  • Facebook ads, YouTube ads, Adwords, Instagram ads
  • Using digital ads for customer acquisition
  • Different types of media to use for your ads (video, pictures, etc)
  • Preparing a budget
  • Calculating costs (CAC, CPC, LTV, etc)
  • And much more!


About the panelists

  • Jesse Horwitz, Co-founder & Co-CEO of Hubble - Jesse Horwitz is the Co-Founder and Co-CEO at Hubble, a direct-to-consumer, subscription contact lens company, where Horwitz focuses his efforts on fundraising, business development, and regulation compliance. Since launching in November 2016, Hubble has become one of the fastest growing, direct-to-consumer e-commerce companies in the U.S. Horwitz and Cogan earned a spot on Forbes’ prestigious “30 Under 30” list in 2016 and Hubble recently extended its footprint into Canada, the UK, and the Netherlands in the past year.
  • Seiya Vogt, Senior Director of Customer Acquisition at x.ai - Seiya Vogt is currently the Senior Director of Customer Acquisition at x.ai where he oversees the entire marketing funnel. An internationally minded marketer, he has experience working in the startup scenes of Tokyo, San Francisco, and his native New York. Through working at companies like General Assembly, Bitly, and now x.ai, his expertise lies in acquisition, analytics, and inbound marketing.
  • Anna Lee, Head of Acquisition Marketing at CultureIQ - Anna is Head of Acquisition Marketing at CultureIQ. Leading marketing operations, Anna is passionate about the company's mission to strengthen other organization's cultures. She is intrigued by the ever-changing martech landscape and enjoys exploring the latest digital marketing strategies. Anna earned her Masters degree from NYU and Bachelors degree from Smith College.
  • Oleg Popov, Head of User Acquisition at Scentbird - Oleg is the Head of User Acquisition at both Scentbird, and Deck of Scarlet where he leads a full team of marketers, engineers, and creatives. As an expert in his field, Oleg began his career in his native Russia at PwC Group focusing on data analytics and business consulting. Over time, Oleg shifted gears to focus on a career path which would involve both creative and analysis where he would find his passion for growth hacking and user acquisition. When he’s not speaking to his remote team or glued to his computer, you can find Oleg watching an indie film or traveling around the world.


Schedule:

6:30 - 6:50: Drinks & Networking
6:50 - 7:50: Panel
7:50 - 8:15: Audience Q&A
8:15 - 9:00: More Drinks & Networking




Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink, x.ai, and Techstars. You can find all of our past events and speakers here!

If you have any questions, please email me at danny@stacklist.com.



Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world’s leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies and thought-leadership of Verizon.

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Date and Time

Location

Alley Chelsea

119 West 24th Street

New York, NY 10011

View Map

Refund Policy

No Refunds

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