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Current Trends in Social Media Content and Measurement

IABC NC Triangle

Thursday, April 26, 2018 from 12:00 PM to 1:30 PM (EDT)

Current Trends in Social Media Content and Measurement

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird - Member Ended $20.00 $0.00
Early Bird - Non-member Ended $35.00 $0.00
Early Bird - Student Ended $20.00 $0.00
Member 1d 1h 19m $25.00 $0.00
Non-member 1d 1h 19m $40.00 $0.00
Student 1d 1h 19m $25.00 $0.00

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Event Details

The number of social media users will top 3.1 billion in 2018, according to Hootsuite. And communicators are constantly rolling out new formats and tools to reach these users. But which tools work best for which audiences, and how do you decide which metrics to track and report to management? 

Have lunch with the IABC NC Triangle chapter on April 26 and hear about current social trends - including ephemeral content, video, organic targeting and the top paid formats - from Zack May of G&S Business Communications.

Zack also will lead a discussion on the social media measurement metrics you should track in order to assess the effectiveness of your social outreach, and which metrics are important to report to clients or senior management.  

About Our Speaker

Zack May leads strategy and execution of client social media programs at G&S Business Communications. He has successfully planned and implemented highly integrated campaigns, focusing on lead development, engagement and conversion, for consumer and business markets.

Zack holds a B.S. in Mass Communications from the University of North Carolina at Pembroke and an MBA from Methodist University. In addition to his marketing and communications background, Zack is a classically trained cellist and performs in symphony orchestras throughout North and South Carolina.

Have questions about Current Trends in Social Media Content and Measurement ? Contact IABC NC Triangle

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When & Where


G&S Communications
4242 Six Forks Road
Suite 1650
Raleigh, NC 27609

Thursday, April 26, 2018 from 12:00 PM to 1:30 PM (EDT)


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Organizer

IABC NC Triangle

IABC Triangle connects communicators across central North Carolina so that they may identify, share and apply their most effective communication practices. The Triangle chapter reflects the diversity and vibrancy of the local business community. Our members include managers, editors, writers, graphic and multimedia designers, marketing and public relations professionals, and strategists. We work for corporations, agencies, nonprofits, government, education and ourselves, as entrepreneurs.

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