CT UXPA September Event: Kath Straub on Creating Content in Plain Language
You've done all your user research, created wireframes, tested and iterated the mockups until they were perfect. But suddenly when your project goes live the user experience that seemed perfect in mockups is not so perfect anymore. What happened? The only thing that changed from the mockups was... the content!
At the CT UXPA September meeting learn how to help your users find what they need on your site, understand it and use it to meet their goals. Kath Straub will also show us how truly effective content sets up a dialog with users.
- Space for the event is limited, so please register early. Note that registration ends September 24. Due to security procedures at ESPN all attendees must be registered by this date; only people registered by September 24 will be allowed in to ESPN.
- The event is FREE for CT UXPA members, and students can attend at a reduced rate. The event is $10 for non-members. If you are a member check your email for the discount code!
About our Speaker:
Kath Straub is the principal and founder of of Usability.org. With over a decade of UX experience, she is best known for her ability to bridge the chasm between research and practice, integrating emerging scientific research to guide the UX profession toward practical new methods and innovative, intuitive and evidence-driven designs.
In addition to her UX work, Kath is an active contributor to the international Plain Language community and a board member for the Center for Plain Language (Washington, DC.) She holds a PhD in Brain and Cognitive Sciences from the University of Rochester (NY).
Directions to ESPN:
We will be at the Middle Street location. NOTE THAT THIS IS NOT THE ESPN MAIN CAMPUS.
You may park anywhere but please enter through the WEST ENTRANCE (see map below).
If you have any problems locating the venue the night of the event please contact Michael Rawlins at 860-384-1828.
6:30pm - Networking and food
7:00pm - Presentation