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So you're ready to harness the power of crowd-funding to get that amazing project of yours off the ground. Smart!
Crowd-funding is a groundbreaking new way to launch your startup, movie, music, or invention, with significant pre-sales, funding, and a loyal and excited user base. However launching a successful campaign requires some serious planning, structured timeline, a killer video, and some very important social sharing triggers.
Far too often projects fail to reach their funding goals - 60% of the times to be exact - because they don't take the time to plan their project and produce a good video.
Don't make that mistake!
Demo Video Lab is a full-day course / workshop designed to help artists, entrepreneurs, and innovators - like yourself - get their projects successfully funded on platforms such as Kickstarter, Indiegogo, USA Projects, and others.
This workshop will take you through the main subject areas of crowd-funding:
10:00am
CROWDFUNDING 101: THE BIG PICTURE
Ben will be highlighting the laundry list of things to consider before launching a crowdfunding campaign. From choosing the right crowdfunding platform to setting the right, Ben will provide a 360 degree look at all the things to consider
BEN FATHI
11:00am
THE SECRET SAUCE TO SUCCESS
What do successful projects do that others miss? Brad will take a behind-the scenes look at the art & science that the most successful projects practice.
BRAD WYMAN
12:00pm
ANATOMY OF AN EFFECTIVE CROWDFUNDING VIDEO
Effective crowdfunding videos meet a very specific criteria. Jon will walk through the checklist and demonstrate creative ways to achieve emotionally connecting with the audience and then evoking action.
JON O'BRIAN
1:00pm
LUNCH PROVIDED
2:00pm
CROWDFUNDING ANALYTICS
Geoffrey Plitt covers the metrics and analytic techniques every CrowdFunder needs to know, including conversion funnels, split testing, and traffic sources.
GEOFFREY PLITT
2:30pm
MAKING YOUR VIDEO FUNNY
He will then finish by reviewing several hilarious (and a few not-so-hilarious) CrowdFunding videos from a humor perspective, and some comedy formulas you can use to make sure your video gets laughs.
GEOFFREY PLITT
3:00pm
CREATIVE DIRECTION AND VIDEO STYLES
A picture is worth a thousand words. A video…? There are a lot of visual styles for telling your story. George will take you through some of the most common using video examples from various crowd-funding platforms.
GEORGE RAUSCH
4:00pm
PRODUCTION ESSENTIALS
Various members of the DVL Team will share tips, tricks, and online resources for producing great videos. Most of the tools are avaialble for free!
DVL TEAM
5:00pm
FILMMAKMING WITH THE iPhone & iPad
Well known technology blogger (Hand Held Hollywood), author, and filmmaker, Taz Goldstein will share some of the best apps and other mobile tools to use when making a crowd-funding video.
TAZ GOLDSTEIN
FUNCROWD MIXER / PANEL DISCUSSION
6:00pm
NETWORKING RECEPTION - FREE FOOD & DRINKS
Grab a drink and get to know like-minded entrepreneurs while gaining valuable feedback. Our "Genius Bar" will be open where you ask our experts anthing related to crowdfunding, video production & more.
MINGLING
6:30pm
LESSONS LEARNED (A Panel Discussion with Crowd-funding Pioneers)
Best known for producing the Oscar-winning film Monster staring Charlize Theron, Brad is Indiegogo's Film Guru and will be telling us about the latest opportunities available for filmmakers looking to create successful crowdfunding campaigns.
Taz Goldstein
Director / Producer / Author
Taz Goldstein is an award-winning director and producer, and co-founder of Chaos Theory Entertainment. When he's not shooting, he can be found writing for Hand Held Hollywood, a mobile filmmaking blog he launched in 2009.
Jon O'Brian
Co-Founder - New Antics
Jon is currently the Chief Strategic Officer at New Antics and Web Series Expert at ReelSEO.com where he works with brands and creators on content programming. When your brainstorming session needs sanity, Jon is your lithium.
Geoffrey Plitt
Standup comic, screenwriter+filmmaker, & former Google engineer
Geoffrey trained in comedy at the acclaimed Second City and ImprovOlympic theaters in Chicago, and his work as a feature screenwriter, standup comic, and filmmaker can be seen on Disney, Comedy Central, and various VOD platforms.
George Rausch
Producer
With a film at the 2013 Sundance Film Festival, George not only has the editing chops, but an eye for getting just the right shot. Aside from being a swiss-army knife of video production, he has an uncanny ability for making the person on the other side of the camera feel at ease and confident.
What can I expect to takeaway from this workshop?
Our goal is to provide you with a solid understanding of crowd-funding and what it takes to be successful. Given the importance of video to crowd-funding campaigns, a good portion of the event will focus on producing a good video. You will learn how to take full advantage of mobile cinematography
Who should attend this workshop?
This event was designed for any individual or organization planning on launching a crowd-funding campaign. The workshop will cover topics related to most crowd-funding categories, including:
Independent Movies
Web Series
Music Project
Games
Art Project
Technological Product
Consumer Product
Fashion
Cause related campaigns (only for certain crowd-funding platforms)
Should I bring lunch with me?
The event will be fully catered so don’t bother bringing food with you – unless you have specific food requirements or restrictions. We’ll also have plenty of refreshments throughout the event so you can stay fully hydrated.
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