CRM - Crafting a Constituent Relations Technology Strategy with an introduction to CiviCRM

Please join us for a workshop with topics of interest to nonprofit technology and communications professionals.

CRM- Crafting a Constituent Relations Technology Strategy

with an introduction to CiviCRM

Presented by Frank J. Gómez

Ginkgo Street Labs, Washington DC

New technologies are giving us more ways than ever to connect and engage our constituents. Close the loop between your online presence, real world interactions and slay the technology hydra. Social Media, Email communications, SMS/Text Messages, Online Events, Real­ world Actions, Phone Banks, Door Knocking all generate data and opportunities to break or strengthen engagement. After a brief presentation, break­out groups will complete an exercise to map out an organizations engagement opportunities and identify obstacles and opportunities in the way they collect and use data to target, engage, mobilize, and empower their volunteers, members and constituents.

There will also be an Introduction to CiviCRM including how CiviCRM came about and how the tool can be utilized in many arenas. Attendees will be able to see the main dashboard, and the various extensions including: membership, volunteer, events, case studies, donation management, and campaign management.

Participants will gain experience drafting a strategy to use diverse technologies and platforms and identify engagement opportunities and pitfalls: using their own organizational needs, or lending a hand to a fellow participant. Participants will also get the opportunity to see CiviCRM and its value to nonprofits.

Rhode Island Foundation, One Union Station, Providence

Parking is complimentary

Breakfast and registration at 8:30 am. Program starts at 9:00 am. and ends at 11:30 am.

For more information call 401.427.4047

Directions: http://www.rifoundation.org/InsidetheFoundation/ContactDirections.aspx

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