Crisis Communications & Social Media
$299
Crisis Communications & Social Media

Crisis Communications & Social Media

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Sonesta Philadelphia Downtown Rittenhouse Square

1800 Market Street

Philadelphia, PA 19103

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In modern communications, maintaining your message in the event of an emergency is critical. Did an employee misuse a trending hashtag and deeply offend your audience? Are you facing a wave of outspoken followers determined to steer you off target? An organization simply cannot afford to let a social media crisis go unattended. In this course, we’ll develop a blueprint for targeting and alleviating these crisis instances from a digitally progressive customer service perspective, offer case studies, give context to social as part of an overall crisis communications plan, and workshop individualized strategies.

Topics Covered:

  • Fundamentals for crisis communications

  • Breakdown of customer experience approaches

  • Strategy implementation for a wide array of crises and events

  • Best practices and tips for each major social platform

  • Session: Outline a crisis communication plan


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Sonesta Philadelphia Downtown Rittenhouse Square

1800 Market Street

Philadelphia, PA 19103

View Map

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