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Creativity Series I: How Be Deliberately Creative with Dr. Roger Firestien

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LEARN at the Innovation Center

640 Ellicott Street

Buffalo, NY 14216

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We are all creative. The difference between those people who consistently make their ideas work and those who say, “Now why didn't I think of that?” is their ability to make creativity happen instead of leaving it to chance.

In this session, you will experience proven methods to help you become deliberately creative so that you can turn on your creativity at will instead of waiting for ideas to happen.

Bring a challenge that needs some new ideas.


Roger L. Firestien, Ph.D.

Dr. Roger Firestien has taught more people to lead the creative process than anyone else in the world.

By applying Roger’s work in creativity:

  • Clorox solved a 77-year-old problem in 15 minutes;
  • General Motors came up with a $1.50 solution that saved the company $50,000 a week;
  • Mead Paper developed a world-class line of products and saved $500,000 a year;
  • The Los Angeles Times set their vision for the future.

Roger is the author and co-author of five books. His expert views on creativity have been reported in “Fast Company” and “The New York Times.”

Dr. Firestien is the Senior Faculty member at the International Center for Studies in Creativity at SUNY Buffalo State.

The Center confers the only Master of Science Degree in Creativity Studies of its kind in the world.

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LEARN at the Innovation Center

640 Ellicott Street

Buffalo, NY 14216

View Map

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