Creativity Forum: The PR X Factor

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14 E Jackson Blvd

Chicago, IL 60604

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DePaul University PRSSA hosts "Creativity: The PR 'X' Factor" featuring multiple visits to leading agencies that are innovating in the creativity space, as well as two breakout sessions that will discuss creativity within new business, an integrated marketing program, and social media campaigns.

  • WHEN: Friday, February 26

  • TIME: 9:30 a.m. - 6:00 p.m.

  • WHERE: DePaul's Loop Campus (14 E. Jackson, Chicago, IL)

  • COST: Through Feb. 15 - $15, after Feb. 15 - $20

Agency visits: Each attendee will have the opportunity to visit two agencies. The following agency pairings that attendees will have the option to pick from are:

  • Ketchum & Zeno Group

Ketchum is a break through public relations and marketing agency, specializing in corporate and product positioning. Some of Ketchum’s top clients include: Wendy’s, Double Tree, Cottonelle, Snapple and IKEA. Zeno Group is a mid-sized global communications agency, born from PR. Employees are encouraged to be audaciously creative and “fearless”, yet pragmatic in applying their thinking to some of the biggest challenges of today. Clients include Taco Bell, Netflix, Jockey, and Four Seasons Hotels and Resorts.

  • FleishmanHillard and Edelman's Krispr Team

FleishmanHillard is a full service public relations and advertising agency, priding itself on the power of true, whether that be transparency between clients or the public. Some of FH Chicago’s most recognized clients include Gatorade, Ulta, Walgreen’s and Illinois Office of Tourism. krispr communications leads traditional and social media communications for the Kellogg Company. krispr works with a variety of brands including Special K, Pop-Tarts, Rice Krispies, and Cheez-it. The agency is made up of creative strategists, media specialists, and digital/social experts among others. krispr is part of Daniel J. Edelman Holdings.

  • Starcom and Henson Consulting (need CTA pass)

Starcom is a B2C advertising agency focused on highlighting human experiences through technology. With over 8,000 employees and multiple international offices, Ad Age has ranked Starcom as the number one global network. Starcom clients include Taco Bell, BMW and Kraft Heinz. Henson Consulting is a boutique public relations agency comprised of talent from leading global communication firms and America’s top newsrooms. Working with a variety of brands, the agency focuses on "providing superior strategy, first-rate creativity and high-impact results in broadcast, print and online media" around the world.

  • Ogilvy PR and MSL Group (need CTA pass)

Ogilvy Public Relations operates at the intersection of influencer management, behavior change and narrative to create, improve and amplify brand favorability and reputation. Clients include Google+, The National Association of Broadcasters, KFC and Goodyear. MSL Group forms narratives that not only serves clients, but also engages an audience. Cutting through the noise, MSL Group uses arts and sciences to bring to life dynamic client stories. Owned by Publicis Groupe and ranked as one of the 5 PR companies worldwide, MLS Groups portfolio is lined with powerhouse brands such as Gillette, Adidas, Netflix, Ikea, and many more.

NOTE: Please only choose one agency pair when registering.

CTA cards will be available for purchase for $6 the day of the event. Although unlikely, the agency visit schedule may change due to last-minute travel issues.

Breakout sessions: There will be two sets of breakout sessions that attendees have the option to choose from:

Session 1:

  • Creativity in the New Business Pitch (Adam Selwyn -- Golin)

  • Gatorade Innovation in the Next 50 Years (Gatorade/FleishmanHillard)

Session 2:

  • Developing the Big Idea in an Integrated Marketing Campaign (Leo Burnett)

  • Creativity that Drives Social Media Engagement (Weber Shandwick)

*After the Forum, we will host an informal networking reception with a cash bar from 4:30-6:00 pm. If you plan on attending, please add the "Networking Reception" ticket to your cart.

*No refunds will be issued for cancellations.

Please email us at dpuprssa@gmail.com with any questions!

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14 E Jackson Blvd

Chicago, IL 60604

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