San Francisco, California
London, United Kingdom
Identifying and Measuring Your Department’s Key Performance Indicators
As more teams implement project/agency management systems, metrics tracking and reporting has become a common topic of in-house creative leaders. Even leaders without systems are beginning to identify and report KPIs for their teams. During this CreativeExecs Roundtable series, creative leaders will discuss key performance indicators/metrics they are measuring, as well as their tracking and reporting methods. Attendees will leave the roundtable understanding the metrics
other creative leaders have in place and how they are critical to the success of best-in-class creative teams.
Cella’s Vice President & General Manager, Jackie Schaffer, will moderate the roundtables.
Cell Phone numbers for Day of Event
- Laura Berry 301.787.8219
- Matt Lang 215.500.7351
- Cindy Ponce 732.874.0447
- In-house creative leaders within a mid-sized or large corporate setting
- Leaders directly responsible for managing a creative staff
- Leaders who have budget responsibility for the creation and/or procurement of creative services
When & Where
Cella optimizes creative operations for large corporations through our end-to-end suite of managed services, consulting and training solutions. A recognized thought leader in the industry, our managed in-house agency teams and experienced management consultants have helped leading corporations maximize the value of their creative resources.