Free

Creative Talks // Retail Stores: From POS to storytelling platform

Event Information

Share this event

Date and Time

Location

Location

OSK New York

122 East 42nd Street

Suite 5100, Chanin Building

New York, New York 10168

View Map

Event description

Description

Join us for an inspiring exchange of creative minds paired with drinks, snacks and a magnificent view of downtown Manhattan!

Creative Talks is a quarterly series of engaging conversations among industry professionals. Experts of different backgrounds share their insights, experiences and perspectives on a specific topic, while unearthing relevant challenges and possible solutions through an informal conversation.


Retail Stores: From POS to storytelling platform

The first edition of Creative Talks discusses the transformation of successful retail stores from a mere Point of Sales to an engaging brand communications platform. One key aspect to consider in this transformation process is the shift from measuring success with one-dimensional sales numbers to attributing value to a complex mix of variables that can be different for each brand and store.


Questions we want to answser:

  • What are challenges that stores face when they make this transformation?
  • What are the elements of a good experience?
  • What is the right balance between creating experiences and selling products?
  • How can you define success for an experiential store concept? How can you measure it?
  • How have you integrated stories and experiences into your retail stores?


Program

5:00 p.m. Doors open + networking
5:30 p.m. Welcome & introduction to guest speakers
5:45 p.m. Creative Talks + Q&A
6:45 p.m. Reception + continued open discussions
7:30 p.m. End


Guest speakers to be announced in September.


Questions? Contact us at osk@oskny.com

Share with friends

Date and Time

Location

OSK New York

122 East 42nd Street

Suite 5100, Chanin Building

New York, New York 10168

View Map

Save This Event

Event Saved