Creative Development for Perfumery, Part 2

Actions and Detail Panel

Sold Out

Event Information

Share this event

Date and Time

Location

Location

Online Event

Refund Policy

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

Event description
In a 3-day online class, perfumer and brand owner Michael Nordstrand teaches advanced strategies for creative development in perfumery.

About this Event

Over three Tuesdays in January, perfumer Michael Nordstrand returns to explore the next steps in his immensely popular Creative Development for Perfumery course. In part 1, Michael covered the creative brief, imagery development and more. Now, in this part 2, we delve deeper into how ideas become reality.

Day 1: Tue., Jan 12

Lecture will pick up where CDP Part 1 leaves off: the brief. Now that you have your brand brief and your brief(s) for fragrance(s), what do you do? We will discuss the many ways a brief progresses from words to reality and explore the inclusion of visual and other creative components to enhance the brief and engage other parties in the realisation of finished product. Lecture will briefly discuss the importance of Trademark/Copyright, Non-Disclosure Agreements, Collaborative Agreements, and Commission Agreements and also discuss the nature of Intellectual Property in the perfume industry; i.e., what can and cannot be protected by law. Students will be provided with an outline that traces the potential next steps in the process of product development, from briefing third parties on concepts to working with manufacturers, suppliers and other necessary partners to create a finished product. We will end class by reviewing this outline briefly, addressing each step individually and providing ample opportunity for questions.

Day 2: Tue., Jan. 19

The second day will revolve around brand case studies. Lecture will include presentations of multiple brands— their fragrance names, descriptions, branding, and marketing, as well as other pertinent information. The presentation will feature both successful and less successful brands and specific fragrances, identifying strengths and weaknesses with each, and class discussion will be central to the lesson. Students will be asked to offer their opinions of likes and dislikes with regard to the brands and scents presented as well as ideas that are successful and ways brands could improve.

The second portion of the lecture will revolve around labels and packaging. What should be on a label for fragrance? What should be included in packaging? Regulatory and creative considerations will be given equal time and weight. We will review several examples of labeling and packaging presentations and their collateral and again identify strengths and weaknesses. Examples will include minimalist and maximalist approaches; creative and functional components; and ways brands set themselves apart through visual, auditory, scriptural and tactile materials as part of their overall product presentation as discrete entities from the juice itself.

Class homework will be a short presentation of two brands by each student in which they will be asked to identify a brand they love and think is successful, and why, as well as a brand or fragrance they feel is less successful and what they would do to improve it.

Day 3: Tue., Jan. 26

The third day will begin with student presentations of homework and after each presentation feedback will be given by students and instructor. The remainder of class will be devoted to reviewing the steps in the product development outline and checking in with students about their progress in these considerations. This third day could be shorter, perhaps 2 hours, depending on class size.

CLASS REQUIREMENTS

This class is meant to be inclusive to all those interested in fine fragrance development, but a general knowledge of perfume is recommended. This need not include direct experience with raw materials or perfume creation, but some knowledge of fragrance families, notes and the general language of perfumery will aid in their understanding and development of their fragrance project as well as their ability to comprehend the topics outlined in the lecture portion of the course. We recommend taking Creative Development in Perfumery part 1 before joining this class.

This is a three-day online class, with a short breaks during each class. The Zoom link will be sent by email 24 hours before each class.

ABOUT MICHAEL NORDSTRAND

Michael Nordstrand has worked in art and creative direction since 2007, for a series of luxury fashion brands including Calvin Klein, Jason Wu, Helmut Lang, Zac Posen, & Mara Hoffman. In these roles he led teams to create and creatively present stunning product in the fashion, fragrance and beauty markets. His personal journey to perfumery as a profession began ten years ago. Through long independent study and practise, as well as extensive coursework with master perfumers, he set up a business creating custom perfume formulations for a variety of clientele, eventually working with Estée Lauder brands like Jo Malone and Tom Ford.

A recent inductee of the Indie Perfumers Guild, Michael is passionate about building partnerships and furthering education in the field of fine fragrance. His own brand, Mythologist, is forthcoming.

Photo credit: Michael Nordstrand / Laptop by MIchael Geiger on Unsplash

ATTENDANCE AND REFUND POLICY

This is an online class that will take place on Zoom. The Zoom link will be sent by email approximately 24 hours before the class. Lest this email end up in your spam folder, please be sure to add hello@artandolfaction.com to your address book.

+ Event times are listed in Pacific Time (PDT); please use a time converter for your local start time.

+ Please download and install Zoom before the class starts, to avoid last minute technical issues.

+ With a few exceptions, we don't upload videos for our sessions once they are over. Please be sure to attend, live! Learn more about how we teach here.

+ Unfortunately, we cannot offer refunds or credit for missed sessions. Here is our refund policy: Cancellation with refund or credit requests made 48 hours or more before the scheduled class will be honored with gusto! Refunds or class credits requested less than 48 hours before the course begins, on the day of the course or after the course has started will not be granted. Note also that event tickets are non-transferable.

Share with friends

Date and Time

Location

Online Event

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

Save This Event

Event Saved