Free

Creative Business Marketing

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Burnley Mechanics

Manchester Road

Burnley

BB11 1BH

United Kingdom

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FIRE UP
Ignite your creative career
A series of professional development sessions for artists and creatives in and around Burnley.

Creative Business Marketing

With David Parrish

Wednesday 11th October 2017

2pm – 5pm

The Creative Business Marketing workshop provides participants with powerful marketing techniques and tools so as to improve the marketing of their creative businesses immediately.

A powerful and practical workshop on strategic marketing for businesses at all stages. The workshop explores some of the most powerful marketing techniques from David’s strategic marketing book. The workshop is designed for the needs of creative businesses in a range of creative industries subsectors.

By the end of the workshop, participants will:

  • Understand the main concepts used in strategic marketing and operational marketing.
  • Have used the Precision Marketing model to align the 3Ms of Marketing: Market, Message and Medium.
  • Understand the importance of listening to customers and learn cost-effective ways of doing this.
  • Examine and evaluate different promotional and advertising techniques appropriate to their business.

Workshop leader profile:

David Parrish is a specialist adviser for creative businesses and works internationally as a creative industries management consultant, trainer and speaker. He has successfully designed and delivered workshops in destinations ranging from Azerbaijan, Brazil, Singapore, Spain, Thailand and Zimbabwe to name a few.

The workshop draws on material from David’s books
'T-Shirts and Suits: A Guide to the Business of Creativity' and

‘Chase One Rabbit. Strategic Marketing for Business Success: 63 Tips, Techniques and Tales for Creative Entrepreneurs’

More information about workshops, plus testimonials http://www.davidparrish.com/training/

"AMAZING! The workshop has changed the way I think about marketing, and I have lots of new ideas. Dave Parrish was brilliant." Christopher Moss. Gecko Design Ltd.

"An excellent, informative and enlightening day. The workshop was interesting, thought provoking and stimulating; it gave a lot of food for thought. David was succinct, honest, knowledgeable and entertaining." Illy. Director. Copperwood Media CIC

Further info:

All places are Free. Booking is ESSENTIAL.

Refreshments: Tea, coffee and soft drinks provided. Lunch not included. Attendees can bring their own lunch or enjoy our Simply Classic Burnley Mechanics Bistro, serving a range of hot and cold meals and snacks between 11 – 3pm. Many other options are also available in Burnley town centre just a minute away.

This workshop is offered in partnership with Creative Lancashire. The Fire Up series is funded and supported by Arts Council England, Creative Lancashire, a-n the Artists Information Company and Burnley Leisure Trust.


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Burnley Mechanics

Manchester Road

Burnley

BB11 1BH

United Kingdom

View Map

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