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Creating Your Government Marketing Strategy (Webinar)

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Target Audience:

Businesses that are pursuing government contracts and are already familiar with the fundamental concepts.This course material is applicable to government agencies of any level.

Description:

This webinar will provide information on the overall value of initial and ongoing market research for companies pursuing Government sales. We'll discuss resources available for conducting market research, and will give companies a meaningful starting point for a one-on-one discussion with their counselor for specific market research assistance.

This session will provide a framework for companies to locate and define their top targets and what they are buying, and also assist in their marketing and pursuit of government customers.

Prerequisite:

It is recommended that you participate in GovCon 101, or have had a one-on-one meeting with a CIRAS Government Contracting Specialist prior to attending this session.

Questions:

Please contact Melissa Burant at mburant@iastate.edu.

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