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Creating Well-Designed Products—Learning the Right Lessons from Steve Jobs

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We live in a new technology world, where people want to love the products they buy and use. For them, features and technology are often an afterthought. Yet many tech leaders still focus on the technology, features, and schedules, paying lip service to the user experience. All too often, their approach is “Just get it out there–we’ll fix the UX later!”

While Apple products continue to capture the hearts and minds of the tech world, the visionary behind them—Steve Jobs—does not. “What would Steve do?” is rarely a manager’s or designer's inspirational refrain. While Jobs did many things right, he did just as many things poorly.

In this talk, Everett will make a business case for why technology-focused product design and team culture no longer works. He will present the key UX design insights from Apple and Steve Jobs that are relevant to today’s technology thought leaders, separating the brilliant from the unfortunate, and present them using videos, quotations, stories, and product examples.

The presentation is under an hour. The remainder of the time is reserved for questions.

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