Creating Successful Facebook and Instagram Ad Campaigns

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Embrace Home Loans - Portland, ME

511 Congress Street

#Suite 100A

Portland, ME 04104

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In this workshop, you will learn how to create successful Facebook and Instagram retargeting ad campaigns using custom audiences.

About this Event

Facebook and Instagram ads are some of the most targeted forms of advertising your money can buy on the Internet.  Combined with the audience network, you'll have access to more than 3 billion people. 

Now, your ad won’t resonate with all of them but imagine delivering your content or offer to the doorstep of the people who will care about your product or service.  What is that worth to you?

The Internet isn’t free anymore. Adding some paid social to your strategy will help you reach the right people faster and support your organic efforts.

In this workshop, you will learn:

  • How to create custom audiences.
  • How to choose the right objective.
  • Best practices for writing your ad copy.
  • How to create sequences for your ad content.
  • When to use the Facebook Ads Manager or boost a post.
  • How to create retargeting campaigns for people who have visited or engaged with your Facebook/Instagram profiles, page content, watched any percentage of your videos, engaged with your previous ads, or visited your website.

Two of the biggest mistakes people make are advertising to cold audiences and improper targeting .  Custom engagement audiences are warmer because they are already familiar with your business. People use social media to be social and the average person needs 5-7 touches before making a purchase.  

Sequencing content will help build trust and move the customer closer to a purchasing decision.

Facebook makes it easy to hit the boost button but before you shell out your hard earned cash, ask yourself these questions:

Did you:

- Write a catchy headline?

- Target the right audience?

- Include one clear call-to-action?

- Determine a reasonable budget?

- Choose the right visual element?

- Select the proper format for your objective?

- Write a compelling ad copy that engages the viewer?

- Create custom audiences for your most valuable customers?

I will help you answer these questions confidently so you can begin creating effective campaigns and spend your money wisely.

Every guest will receive class notes, and one lucky person will win a copywriting book that changed my life!

Here's what a few people have to say about my past ad workshops:

"I recently attended Chris’ Facebook Advertising Workshop and was blown away by his knowledge, level of detail and many strategies used to employ Facebook as a marketing tool. Chris demonstrated from start-to-finish how an Advertisement is created, discussed some complex scenarios he’s encountered while using the platform, and provided tremendous insight on why advertising in FB is instrumental in growing your business.

I went in with a vague understanding and left with great confidence that I can do this on my own. He is extremely passionate about what he does which is evident in his presentation, he captivates his audience throughout the duration." - John Rota - Keller Williams NY Realty

Wow– does this guy know his stuff or what! I attended Christopher’s Facebook Ads workshop yesterday and came away with an enormous amount of information, including much that I didn’t know I should know.

Christopher of Above & Beyond Marketing Strategies delivered an informative and practical class, giving us insights strategies and resources to use immediately. His delivery was fun and engaging. - Deb Hutson - Keller Williams Realty Portland,Maine

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Date and Time

Location

Embrace Home Loans - Portland, ME

511 Congress Street

#Suite 100A

Portland, ME 04104

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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