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Creating Products at DraftKings Through Empathy

Event Information

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Draft Kings

222 Berkeley Street

Boston, MA 02116

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Refund Policy

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Eventbrite's fee is nonrefundable.

Event description
Join BPMA and the product & design team at DraftKings for a discussion on how to create products through customer empathy.

About this Event

As product builders - product managers, engineers, designers, researchers - we want to build solutions that our customers will love. Establishing an emotional connection to our customers helps us fall in love with the problems we’re trying to solve.

With empathy for fantasy sports fans at the heart of their founding, DraftKings has found success in harnessing empathy to fuel product development. Join the Boston Product Management Association and the product and design team at DraftKings for a discussion on how to create products through customer empathy. We’ll explore:

  • how DraftKings creates empathy with their customers
  • the connection between empathy and creativity in product development
  • how to build a culture of empathy in your organization

Agenda

  • 6:00-6:30pm: Arrive and grab a snack
  • 6:30-8:00pm: Presentation and Q&A
  • 8:00-8:30pm: Network

Host & Event Sponsor

Thanks to DraftKings for hosting us!

DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 13 professional sports in 8 countries including the U.S., Canada, U.K. and Australia. Operating pursuant to state regulations in New Jersey, New York, West Virginia and Mississippi, DraftKings Sportsbook mobile and retail, allows players in the state to engage in betting for major U.S. and international sports.

Please note: DraftKings asks all visitors to sign an NDA.

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Date and Time

Location

Draft Kings

222 Berkeley Street

Boston, MA 02116

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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