Creating Personas: Design A Better User Experience
Instructor: Jeremy Kriegel
In the absence of having real users on hand for key decisions, more often than not, the conversations still revolve around, “I think we should…” with the loudest or most senior person in the room dominating the conversation. It is easy for different people to claim that they are the true voice of the customer, but it is hard to make good decisions with all those conflicting voices.
The solution? User personas. Personas create a realistic profile that aligns team members and stakeholders alike by giving them something they can relate to, empathize with, and agree on. The best part? You have everything you need to get started now, and Jeremy will teach you how.
What You'll Learn
- What personas are and why they are useful
- How to get started right now with assumptive personas based on current knowledge and assumptions
- How to identify key risks and use them to evolve your personas
Please note our NEW CLASSROOM LOCATION!
290 Congress Street, Boston 02210
Take the elevator to the 7th floor. You will be asked to show a photo ID on arrival.
About the Instructor
Jeremy Kriegel has been designing great user experiences (UX) for 17 years. From start-ups to Fortune 100 companies, as a consultant or on an internal team, he has seen a lot of different scenarios that each required their own approach. He brings this diversity of experience to bear in adapting UX to agile methodologies, finding the balance appropriate for each business. Currently, Jeremy is the Director of User Experience at Gemvara, a customizable jewelry site.
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