Aligning Your Strategic Marketing Plan with Your Firm’s Overall Strategic Plan
Presented by: Mindy Hinsley, CPSM & Carrie Ann Williams, CPSM
Modern Marketing Efforts: Why Strategic Marketing is Vital Today — We will poll attendees with several questions to gauge the audience make-up and to note their pain points with regard to marketing plans and firm strategic plans. This will help us tailor some of the examples that we give from our own experiences.
The Impact of a Strategic Marketing Plan on Marketing Professionals & the Firm — We will explore the impacts on a firms day-to- day activities when working a strategic marketing plan.
Creating a Marketing Plan in the Absence of a Strategic Plan – Taking the Lead — We will discuss how marketing professionals can move forward and develop a strategic marketing plan in the absence of a firm-wide strategic plan or if the firm’s plan exists but has not been actively worked in some time.
Key Components of Strategic Marketing — We will use real examples to demonstrate how each of these components can be developed, implemented and achieved.
- A Mission
- A Current Situation Analysis
- A Timetable
- A Budget
- Recruit a Champion
Best Practices/Q&A — In summary, we will discuss (reiterate) some of our own best practices and top pointers for developing strategic marketing plans as well as take questions from the audience. Audience members should feel free to ask questions throughout the presentation.
AFTERNOON SESSION — Hands-on workshop
Creating a Strategic Marketing Plan — Proctored with Template provided.