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Creating New Products / Services

First Ascent and Enterprise Support Alliance

Monday, 11 November 2019 at 10:00 - Tuesday, 12 November 2019 at 16:00 (GMT)

Creating New Products / Services

Registration Information

Type End Quantity
Creating New Products / Services 10 Nov 2019 Free  

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Event Details

This highly interactive workshop will help you to generate and evaluate new business ideas using a straightforward six-step plan. You will learn how to make your new idea attractive to customers, define your target customers, protect your Intellectual Property and ensure all resources are in place to successfully launch your new service or product.


Alongside your increased knowledge and confidence, you will leave with a bespoke Implementation Plan for your business.


The workshop will begin at 10am and finish at 4pm each day. Lunch and refreshments will be provided. You do not need to attend both days, but we recommend that you do. Please select your attendance days when you register. 


Testimonials for our workshops


"Well exceeded my expectations"


"Interaction with audience kept us focussed and attentive"


"Lots of useful information to put into use"


Who should attend?


  • Established businesses based in the Essex Local Authority area.
  • Start-up businesses registered for less than one year that are based in the Essex Local Authority area.
  • Individuals looking to start up their own business.


Workshop Content: Day 1


Picking the right idea and checking it's a good one  


  • Idea generation - Adding value for the potential customer, what features are needed?
  • Idea Screening & feasibility - Which is the best idea? Are people going to buy it? What value is it going to add to their lives?
  • Defining your target customers and market for your service / product.
  • Business Analysis - Who's going ot buy it? How much is it going to cost to develop? How are you going to fund it?
  • Outline planning - What are the steps now to get your new idea off the ground?
  • Service / Product Lifecycle.
  • Intellectual Property - Protecting your idea.


Workshop Content: Day 2


Developing and launching your idea to market 


  • Developing the idea - Risk management, project management, timescales, prototyping
  • Testing the idea in a small, controlled environment to make sure it works and is going to add value to your customers
  • Commercialisation - Pricing, packaging, promoting
  • Market positioning  Branding
  • Strentghening the idea - Accreditations, standards, Quality Marks, Recommendations.
  • Summarising the learning and activities into a concise “Service / Product Implementation Plan” for your business.


General Information


This workshop is being run by First Ascent Ltd and Enterprise Support Alliance Ltd on behalf of the South East Business Boost programme and is free of charge to eligible businesses and individuals.


Whilst this workshop would normally cost £2,000, it is fully funded for eligible businesses, so represents a great opportunity for you to receive high quality training at no cost



If you are unable to attend both days, or would like to attend one day only, please contact us and we can arrange this for you.  

ERDF logoSEBB logo

The South East Business Boost Programme has been part funded by the European Regional Development Fund 2014-20. It is a partnership between Southend-on-Sea Borough Council, Essex County Council, Kent County Council, East Sussex County Council and Thurrock Council.

For details of how we collect and process your personal data please read our privacy policy -

Do you have questions about Creating New Products / Services? Contact First Ascent and Enterprise Support Alliance

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When & Where

Civic Suite and Rayleigh Information Centre
2 Hockley Road
SS6 8EB Rayleigh
United Kingdom

Monday, 11 November 2019 at 10:00 - Tuesday, 12 November 2019 at 16:00 (GMT)

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