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Act-On Offices

1620 East Roseville Parkway

#200 / Auditorium

Roseville, CA 95661

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Refunds up to 7 days before event

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Improving the ease of your customers experience will help your organization become more customer-focused and will improve relationships and customer loyalty. Keeping your customers journey smooth will also help to improve your customer retention and loyalty. Join us for our SIG event featuring Act-On’s Philip Bosley and Michelle Huff as they share the principles for mapping with automation.

Presenters

Michelle Huff is Act-On’s Chief Marketing Officer and oversees the company’s brand, demand, and customer expansion marketing efforts. Michelle comes to Act-On with 17+ years’ experience helping market leading companies, including Salesforce and Oracle, connect customers with technology solutions to grow their business. Most recently, Michelle was GM of Salesforce’s Data.com division after having served as the VP of Marketing for the group. Prior to her tenure at Salesforce, Michelle was a Senior Director at Oracle and a Senior Product Marketing Manager at Stellent (acquired by Oracle). She holds a B.A in Business Administration from the University of Washington.

Philip Bosley is a 17-year marketing professional who has seen the good, the bad, and the ugly side of marketing. Having worked with numerous organizations in both a B2B and B2C capacity, he has been an active part in the evolution of the marketing automation industry, and the tactics developed over his career have been rooted in an altruistic approach to the success and long term happiness of customer relationships. His approach prioritizes “buyer-centric” tactics and encourages the shift from conventional, interruption-based advertising campaigns, to effective content marketing using digital channels.


Act-On Software is the leading provider of adaptive marketing automation for fast-growing businesses, enabling marketers to create Adaptive Journeys shaped around their customers’ behaviors, preferences, and data; next-gen customer journeys that learn and evolve continuously in real-time. Founded in 2008, with offices today that span the US, the UK, and India, Act-On offers a one-of-a-kind integrated workspace capable of powering the customer experience from end to end, and today helps more than 4,800 companies worldwide to drive better business outcomes and see higher customer lifetime value. The company continues to win acclaim for its product and growth, earning accolades from Deloitte, Forbes, and Inc. Magazine, among others

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Date and Time

Location

Act-On Offices

1620 East Roseville Parkway

#200 / Auditorium

Roseville, CA 95661

View Map

Refund Policy

Refunds up to 7 days before event

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